The Marilyn Monroe JFK Birthday Dress Returns The Marilyn Monroe Collection The dress Marilyn Monroe wore while singing Happy Birthday to President Kennedy in 1962 on Friday, Sept. 22, 2017, in Grand Prairie, Texas. Ripley's recently paid $5 million for the dress, making Marilyn Monroe's JFK 'happy birthday' dress sells for record $4.8m The Independent The Independent Marilyn Monroe's crystal covered gown, worn during her unforgettable 1962 Happy Birthday performance for President John F. Kennedy, became the most expensive dress ever sold, fetching $4.8 million at auction. Designed by Jean NEWS FLASH: In a move to hide the damage, @ripleysbelieveitornot is now covering the back and sides of Marilyn Monroe's famous Happy Birthday Mr. President gown from public view. Ripley's have repeatedly Monroe's 'Happy Birthday Mr. President' gown sold for US$4.8m FMT